Jangan Togel - Don't Lose Your Shirt!
This, I must say is Nike's back to grassroots campaign. The whole idea to me, is truly going back to the people and actually listening to them and the unspoken rule of street football.
Play here. Play there. Play everywhere.
The "Unsaid Rule"-
It is an unsaid rule. Something that only exists here in Malaysia. The team that concedes the first goal must play the rest of the game without their shirts. PLAY TOGEL!
Thanks to Nike Marketing Malaysia for this special kit. It's a fabulous concept & I am taken by the depth and emotional content that you have chosen for this campaign.
Great photos and storyline. Even the comic is so localized, it just relates.
JUST DO IT!
For more on Togel!, log on to Nikefootball
